Profile

Three careers,
one point of view

Dawn Muensterman, known professionally as Barbie Dawn, is a model, Influencer, and the founder and chief executive of Endgame Society. With a strong background in interior design, decor, and home staging, she brings a creative and detail-oriented approach to transforming spaces, designing interiors that reflect both functionality and style and selecting furniture, color schemes, and decor elements that align with each client's vision and lifestyle. She has staged residential and commercial properties to enhance their market appeal, helping clients maximize value and create welcoming, visually impactful environments. Her strengths lie in spatial planning, sourcing unique design elements, and adapting to diverse client needs and budgets, all while maintaining a cohesive aesthetic and staying current with design trends.

The pillars

Pillar 01

The Model

Modeling has taken me around the world — from living and working in New York and Los Angeles to walking runway shows and working across bridal, beauty, and hair campaigns. She’s traveled abroad many times, worked with creatives across different industries, and learned how to step in wherever the vision needs her. Over the years, that naturally grew beyond modeling into styling, set design, creative direction, and production. She brings a model’s eye, a designer’s instinct, and a love for making an idea come to life — whether she’s in front of the camera or behind the scenes.

“Sometimes I’m the model. Sometimes I’m styling it. Sometimes I’m building the whole damn set.”

Pillar 02

The Brand Girl

I love a good collab, a great product, and a brand with a personality. From fashion and beauty to interiors, lifestyle, and all the little things I’m currently obsessed with, I love creating content that feels fun, authentic, and very me. I partner with brands I genuinely love, put my own quirky spin on their products, and share the things I’m actually excited to use, wear, decorate with, and talk about. If I’m going to tell you I’m obsessed… I better actually be obsessed.

“If I love it, you’re probably going to hear about it.”

Pillar 03

The CEO

Founder and CEO of Endgame Society — a brand and community built around chess, creativity, ambition, and doing things a little differently. Dawn has turned her lifelong love of chess into a growing community that brings people together through events, content, collaborations, and a fresh, stylish approach to the game. From building the brand and developing products to creating experiences and partnerships, she’s proving chess can be competitive, social, creative, and undeniably cool. Dawn brings that same operator mindset, curiosity, and bold energy to every project she takes on.

“Build the thing you keep waiting for someone else to make.”

Quick facts

Shoe: US 8 / EU 39
Waist: 25” / 64 cm
Height: 5’11 / 180 cm
Dress: US 4 / EU 36
Eyes: Blue
Based in: St. Petersburg Florida
Hips: 38” / 97 cm
Travel: Worldwide, valid passport

Full comp card & media kit

Working together

Campaigns, runway, interiors, and press — send the scope and get a tailored reply.

Book Dawn