For brands · Issue 01
Media Kit
Dawn Muensterman — model, interior designer, CEO. Everything a partner needs to scope a campaign: reach, audience, video, collaborations, and the comp card. Figures carry the date they were verified.
Section 01
Reach
Pulled from platform analytics and stamped with the date each figure was verified. Nothing rounded up, nothing estimated.
Reach
- Instagram followers
- 412K
- instagram · Verified Aug 2026
- TikTok followers
- 286K
- tiktok · Verified Aug 2026
- Avg. engagement
- 3.4%
- Verified Aug 2026
- Monthly reach
- 5.1M
- Verified Aug 2026
Section 02
Audience
Who is on the other side of the screen. Percentages are share of followers.
Audience
Age
- 18-2427.4%
- 25-3441.2%
- 35-4419.6%
- 45-548.1%
- 55+3.7%
Gender
- Women71.5%
- Men26.8%
- Unspecified1.7%
Top geographies
- United States62.3%
- United Kingdom9.1%
- Canada7.4%
- Australia5.2%
- Germany3.6%
- Rest of world12.4%
Instagram insights · Verified Aug 2026
Section 03
Video
Vertical-first work. Nothing plays until you ask it to.
Video
Section 04
Selected collaborations
Selected collaborations
- AmazonStorefront partner · 2026
- RevolveFashion · 2025
- SephoraBeauty · 2025
- AnthropologieHome · 2025
- LululemonActivewear · 2024
- ArticleFurniture · 2024
- RhodeSkincare · 2024
- AwayTravel · 2023
Section 05
Comp card
Comp card
Measurements
- Height
- 5'9" / 175 cm
- Bust
- 34" / 86 cm
- Waist
- 25" / 64 cm
- Hips
- 36" / 91 cm
Location & terms
- Based in
- Chicago, IL
- Travel
- Worldwide, valid passport
- Usage
- Negotiated per campaign
- Turnaround
- Concepts in 5 business days
Sizes
- Dress
- US 4 / EU 36
- Shoe
- US 8.5 / EU 39
- Hair
- Blonde
- Eyes
- Blue
Section 06
Take the kit with you
Save this page as a PDF, or leave an address and Dawn sends the full kit with rate card within one business day.